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The study found that adults without children spend more money on toys for themselves than adults with kids.

They are more likely to make impulse purchases of toys, for instance when shopping in the supermarket or browsing for other items online.

The £300 million ($372 million) 'kidult' toy market is growing three times faster than the toy sector overall.

Scroll down for video One in every 11 toys sold in Britain in 2016 was bought by an adult for themselves, new research has found.

Industry Research International Trade Legal Manufacturer Resources Market Research Marketing Primary Research Tools Publications Science & Technology Search Engine Optimization Social Media Starting a Business Statistics ANSI (American National Standards Institute) Member Trade Associations at the ANSI portal allow you to search by name, ICS codes, and industry sector.

This listing includes associations that contribute to US standards and conformity assessments.They are arranged in categories to help you expedite your search.Note that the opinions, findings, conclusions, or recommendations expressed are those of the websites’ producer(s) and do not necessarily reflect the views of the SBTDC.The £300 million 'kidult' toy market is growing three times faster than the toy sector overall (stock image) The categories where the 'kidult' trend is most prominent are games & puzzles (17 per cent of sales), building sets (16 per cent), action figures (16 per cent) and vehicles (11 per cent).Much of the growth in the older audience for toys can be attributed to the rise in collectable toys and popular characters.Frederique Tutt, a global toy industry analyst for NPD, said: 'The trend for the not-so-young buying toys for themselves is a sign of our times.


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