Best for Dating Around: Volume sites like are perfect for women who are interested in expanding their social circles and dating around. It's sprawling, super established, and like a massive department store, it's got a department for everyone: millennials, seniors, single parents, people looking for fun, and those looking for something more serious like marriage," Masini says.
Every day, the site sends users six matches based on compatibility, but it leaves much of the matching up to the user.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.
If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.
"Brainiac sites like Ok Cupid, which tend toward math-based equations to find you romance, are good choices for people who think they fall outside the norm to some degree and want a geek who might get lost in the cracks of a bigger site," Masini says.
Ok Cupid isn't the best choice for people who are looking to get into a long-term relationship; the vast majority of users are under 30 and not necessarily looking for anything serious.
Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
There are hundreds of dating sites on the web, and it seems like the list is growing.