The last thing you would want a visitor to your page to see is something like this.
Before we get into third-party tools and applications, I want to suggest that you use Facebook itself to update your Facebook page for the following reasons.
Edge Rank Facebook uses an algorithm called Edge Rank to determine which updates are shown in your fans’ news feeds.
The fact is, some will simply not want or be able to make the commitment to going to Facebook on a regular basis and make updates.
Updating your Facebook page using a third-party tool would be better than not updating your page at all.
You can learn more about it in this post from Econsultancy.
One thing that Edge Rank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook.
This means that pages with updates from third-party apps may not get as much engagement.
Users Can Hide Third-Party Apps Facebook users have the choice to hide updates made by third-party apps from their news feed entirely.
While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use.