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Instead it’s a jocular reaffirmation of man’s traditional role as father-figure and provider of material wealth (and woman’s role as recipient).Around about the same time cougardom exploded into the mainstream, social scientists became increasingly immersed in researching age-dissimilar couples where the woman is the older party.

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Although the US-based magazine reasoned that the cougar-craze was a fad destined for cultural oblivion, the article offered up an intriguing explanation for the newfound popularity of older woman/younger man relationships.

According to the piece, the main driving force that brought cougars in from the wilderness was Hollywood. READ MORE: The Ultimate Guide to Dating a Single Parent Off screen, the frenzy that surrounded Demi Moore’s marriage to Ashton Kutcher, not forgetting the widely reported liaisons of stars such as Madonna, Mariah Carey and Sandra Bullock, allegedly serve as further evidence.

Nevertheless, it somehow seems precarious to start explaining away the genuine rise in older women dating younger men by skimming off examples from LA’s amorous glitterati.

What’s more, the way in which news outlets around the world, included, represented the issue is perhaps more telling of the way older women are perceived by society.

So, if women from all walks of life are ignoring the stigma and romancing with the more youthful cohort of the male population, it begs the question; what’s the appeal?

You don’t need to be too imaginative to picture what the benefits of an older woman/younger man relationship might be.

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First off, the very word ‘cougar’ is most certainly moot.

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